More than 10 gigabyte of “consumer-generated content” is created in the World Wide Web daily. Examples for unstructured web-2.0-data are product reviews, online-forums, blogs, tags and wikis. Unfortunately, the producers of the content, e.g., end-consumers, or self employed vendors, are not able to drill down into that “knowledge” yet, since they do not have access to an affordable and simple business intelligence technology. Example queries cover areas, such as market and competitor analysis, buy decisions or the analysis of medical treatments.  Our vision is to provide a business analysis engine that would allow “ordinary” people to run individual, spontaneous analysis queries over unstructured user generated data and within their community. We introduce to this vision and review recent developments in cloud computing techniques that will enable us to execute ad hoc queries over text data contributed by users.